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视觉数字中介和全球气候传播:气候变化在YouTube上仍然是一个遥远的问题吗?
Alexandra Segerberg1, Matteo Magnani2
1Department of Government, Uppsala University, Uppsala, Sweden.
PloS one
|April 8, 2025
概括
像YouTube这样的数字平台往往强化了对气候变化传播的狭观点,倾向于传统内容和全球北方观点. 这限制了各种各样的,当地的气候变化叙述在全球范围内获得知名度.
科学领域:
- 数字通信数字通信
- 关于气候变化的沟通
- 媒体研究 媒体研究
背景情况:
- 数字中介机构塑造了在线信息传播.
- "绿色贫民窟"描述了在线传统环境沟通的有限可见性.
- 全球平台可能会在不同地区为气候变化沟通创造不均的可见性.
研究的目的:
- 分析YouTube在全球视觉气候变化传播中的作用.
- 调查数字平台如何有助于传统气候传播作品的持续存在.
- 评估全球气候变化内容的可见性分布不均.
主要方法:
- 在232个国家和语言中分析了YouTube (搜索) 内容的表达.
- 结合了API研究,通道编码和计算图像分析.
- 评估排名最高的气候变化结果,以多样性和当地环境的接近.
主要成果:
- 在YouTube搜索中,使用传统的气候变化视觉作品集,支持已建立的"可见性赢家".
- 内容往往将气候变化作为一个遥远的问题.
- 来自全球北方的来源在大多数地区的搜索结果中占据主导地位.
- 观察到这些占主导地位模式的显著区域例外.
结论:
- 像YouTube这样的数字中介机构可以延续气候变化的有限和地理偏差的表现.
- 需要努力在全球平台上促进多样化和与当地相关的气候变化沟通.
- 了解平台算法对于公平的气候沟通至关重要.
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