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探索促进可持续食品消费的社会影响和价值观,使用混合的三阶段方法

Yanhong Wu¹, Jianqiang Yu²

¹School of Journalism and Communication, Beijing Normal University, Beijing, 100875, China.

Scientific reports

|April 8, 2025

概括

社会影响,包括社会认同和规范,通过增强自私和利他主义价值观,推动可持续的食品消费. 使用和价值等障碍阻碍了进步,特别是在中国.

科学领域:

环境心理学环境心理学
消费者行为消费者行为
可持续发展可持续发展可持续发展

背景情况:

社交媒体在促进可持续食品消费方面的作用是公认的,但在社会影响方面缺乏理论上的明确性.
了解可持续食品消费的驱动因素和障碍对于实现全球可持续性目标至关重要.

研究的目的:

开发一种理论模型,解释社会对可持续食品消费的影响.
确定影响消费者选择可持续食品的关键因素和障碍.
为促进可持续食品消费的利益相关者提供可操作的见解.

主要方法:

这是一种混合方法,结合了模糊的Delphi,部分最小方程结构方程建模 (PLS-SEM) 和人工神经网络 (ANN).
通过在线调查收集的数据来自15名可持续食品专家和311名消费者.
分析的重点是社会影响理论和价值理论.

主要成果:

主观规范,群体规范和社会认同对自私和利他主义价值观产生积极影响,从而促进可持续的食物消费.
社会认同成为最重要的影响因素,其次是主观规范和群体规范.
使用和价值障碍是中国的主要障碍,价值障碍缓解了利他主义价值和可持续消费之间的联系.

结论:

社会影响通过价值路径显著塑造可持续食品消费.
解决使用和价值障碍对于增强可持续食品消费至关重要,特别是在中国的背景下.
利用信息技术和了解社会动态可以推动可持续发展目标.

关键词:

利他主义的价值是无私的.自私的价值是自私的价值.毛的德尔菲是什么意思社会影响力社会影响力可持续的食物消费可持续的食物消费

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