通过行为提醒来改善COVID-19疫苗接种率的全国性示范
Hannah Behrendt1, Giulia Tagliaferri2, Lev Tankelevitch2
1The Behavioural Insights Team, London, UK. habehrendt@gmail.com.
Nature human behaviour
|April 9, 2025
概括
公共卫生信息可以增加疫苗接种率. 在两项大型随机对照试验中,以行为科学为基础的短信强调"排队首位"状态改善了疫苗接种率.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 卫生沟通健康沟通
背景情况:
- 优化公共卫生信息对于改善人口健康结果至关重要.
- 短信提醒是健康干预的常见工具,但它们的有效性可以提高.
研究的目的:
- 评估行为科学信息短信对疫苗接种率的影响.
- 为了确定在消息中强调"排队首位"的状态是否会增加疫苗接种率.
主要方法:
- 在英格兰进行了两项全国性随机对照试验.
- 涉及超过390万年龄在24-29岁和40-44岁的成年人.
- 基于标准的疫苗接种率与"排队首位"状态短信的比较.
主要成果:
- "排队首位"消息导致两年龄组的疫苗接种率在统计学上显著增加,尽管很小.
- 接种疫苗的几率比为1.02 (95% CI 1.01-1.03) 在40-44岁的人群中,为1.02 (95% CI 1.01-1.04) 在24-29岁的人群中.
- "排队首位"消息策略随后在全国范围内实施.
结论:
- 通过使用行为科学原则来完善公共卫生信息,可以有效地改善疫苗接种率.
- 在健康沟通中"排队"框架是一个潜在的有价值的策略,在相关的背景下.
- 严格测试公共卫生信息对于基于证据的政策和实践至关重要.
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