基于微立方模型的城市形象推广短视频数据的可视化和描述框架.
Jing He1,2, Zhuoluo Yang3, Jiayi Zhu1
1Institute for Advanced Studies in Humanities and Social Science, Beihang University, Beijing, China.
PloS one
|April 10, 2025
概括
短视频有效塑造城市形象和品牌. 意想不到的事件和情感共是参与的关键,通过数据驱动分析增强城市推广策略.
科学领域:
- 媒体研究 媒体研究
- 城市规划 城市规划
- 数字营销 数字营销 数字营销
背景情况:
- 媒体技术的进步为城市品牌提供了新的途径.
- 短视频是塑造城市形象和品牌形象的关键工具.
- 分析城市图像短视频中的关键变量对于城市发展至关重要.
研究的目的:
- 探索短视频内容特征及其受欢迎程度之间的联系.
- 通过定量和视觉分析,为加强城市品牌推广策略提供见解.
主要方法:
- 分析了20668个短视频截图从杜 (2019年7月至12月).
- 使用Python与Pandas和Matplotlib进行数据处理和可视化.
- 应用微立方体模型进行全面的短视频内容分析.
主要成果:
- 确定了六个主要变量:意外事件,情感共振,场景过渡,元素放大,元素交互和屏幕风格.
- 确定了意外事件和情感共对视频吸引力和沟通的重大影响.
- 证明了优化的场景切换和元素交互可以提高视觉影响.
结论:
- 微立方体模型对于分析短视频内容及其沟通效应来说是灵活而有效的.
- 意想不到的事件和情感共是短视频成功的关键驱动因素.
- 场景过渡和元素相互作用的战略设计增强了视觉吸引力和参与度.
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