酒精的语言:饮酒者和政策制定者如何制定酒精消费的相似之处和差异
Emma Moreton1, Emma Davies2, James Morris3
1University of Liverpool, Liverpool, UK.
Drug and alcohol review
|April 10, 2025
概括
饮酒者和政策制定者使用类似的语义领域讨论酒精,但重点关注不同的方面. 政策制定者强调长期的健康和行为改变,而饮酒者则专注于立即的影响和情绪.
科学领域:
- 社会科学 社会科学 社会科学
- 语言学的语言学.
- 公共卫生 公共卫生
背景情况:
- 酒精消费叙述是由不同的语义领域塑造的.
- 了解这些领域对于有效的公共卫生沟通至关重要.
研究的目的:
- 为了比较饮酒者和政策制定者在酒精消费叙述中使用的语义领域.
- 调查这些语义领域如何构建不同的叙述.
主要方法:
- 对开放式调查答案 (饮酒者体) 和酒精政策 (政策体) 的二次分析.
- 使用Wmatrix软件识别显著频繁的语义域 (日志概率得分>6.63).
主要成果:
- 五个语义领域 ("原因和结果/连接"",疾病"",饮料和酒精"",过度饮酒"",知识") 在两家公司中都很常见.
- 政策制定者的叙述侧重于长期健康 (如肝病) 和社会行为变化,而饮酒者的叙述则强调短期后果 (如宿醉) 和情感经历.
- "社会行动/状态/过程"领域在政策文本中更为频繁,而"情感行动"在饮酒者文本中更为频繁.
结论:
- 虽然饮酒者和政策制定者都在使用共同的语义领域,但他们的叙事构造和重点显著不同.
- 建议包括促进政策制定者和饮酒者之间加强对话,以提高政策的有效性.
- 调整叙事策略可以改善围绕酒精消费的公共卫生信息.
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