接受性,有针对性的信念和烟草使用之间的关系
Kenneshia N Williams1, Brenda Dimaya1, Elizabeth C Hair1,2,3
1Schroeder Institute at Truth Initiative, Washington, District of Columbia, USA.
Journal of health communication
|April 11, 2025
概括
宣传活动的接受性影响了反对烟草行业的信念,促进了独立和社会运动. 这些信念的转变减少了烟草的使用,并增加了年轻人保持无烟的意图.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 沟通研究 沟通研究
背景情况:
- 人口层面的烟草预防活动显著影响公共卫生行为.
- 宣传活动的接受性是这些宣传活动所针对的信念变化的关键前体.
研究的目的:
- 检查竞选接纳度和目标信念 (反工业,社会运动,独立) 之间的双向关系.
- 探索目标信念如何影响青少年和年轻人的烟草使用行为和意图.
主要方法:
- 利用来自全国代表性的真相纵向队列 (N=3,771,年龄15-24岁) 的数据.
- 在多个时间点 (时间1至4) 测量了竞选的接受度和信念,并在时间5测量了结果.
- 使用统计分析来确定变量之间的关联.
主要成果:
- 竞选活动的接受度增加与社会运动,独立和反工业信念有积极的相关性.
- 较高的社会运动和反行业信念与目前的烟草使用量下降有关.
- 更大的社会运动和独立信仰预测了避免吸烟的意图增加.
结论:
- 活动的接受性有效地转化为有针对性的信念,影响与烟草有关的态度.
- 该研究阐明了从竞选参与到烟草预防行为结果的途径.
- 调查结果强调了运动设计在塑造信仰和减少年轻人吸烟中的重要性.
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