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消费者对使用屏幕捕捉方法来捕捉在线食品配送平台上的营销策略的接受度:定性研究

Adyya Gupta1, Kathryn Backholer1, Catherine E Huggins1

  • 1Deakin University, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition, School of Health and Social Development, Faculty of Health, Geelong, VIC3220, Australia.

Public health nutrition
|April 14, 2025
PubMed
概括

屏幕录制有效地捕捉了消费者与在线食品配送 (OFD) 营销策略的互动. 这种方法对用户来说是可以接受的,并揭示了他们如何与OFD平台上的产品配置,定价和促销互动.

关键词:
数字食品环境数字食品环境数字营销策略 数字营销策略在线食品配送在线食品配送定性方法 定性方法屏幕捕捉方法 屏幕捕捉方法

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Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. Data are the result of sampling from a population. The sampling method ensures that samples are drawn without bias and accurately represent the population.
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