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相关概念视频

Brain Imaging01:14

Brain Imaging

199
Brain imaging technologies provide critical insights into both the structure and function of the human brain, enabling medical professionals and researchers to diagnose, study, and treat neurological disorders or psychiatric disorders more effectively.
These technologies include computerized axial tomography (CAT or CT scans), positron-emission tomography (PET scans),  magnetic resonance imaging (MRI),  functional magnetic resonance imaging (fMRI), and Transcranial Magnetic...
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Translational Brain Mapping at the University of Rochester Medical Center: Preserving the Mind Through Personalized Brain Mapping
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最左边的数字变化导致与视觉空间处理相关的大脑活动减少:对价格终结效应的fMRI研究

Shoki Ogata1, Motoaki Sugiura2

  • 1Graduate School of Medicine, Tohoku University, 2-1 Seiryo-cho, Aoba-ku, Sendai, Miyagi 980-8575, Japan; Japan Society for the Promotion of Science, 5-3-1 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan; Institute of Development, Aging and Cancer, Tohoku University, 4-1 Seiryo-cho, Aoba-ku, Sendai, Miyagi 980-8575, Japan.

Biological psychology
|April 14, 2025
PubMed
概括
此摘要是机器生成的。

由于左位数效应,轻微的价格下跌引发了对便宜的非理性看法. 大脑成像显示,这种效应与视觉空间注意力减少和潜在的无意识购买有关.

关键词:
功能性磁共振成像技术 功能性磁共振成像技术图像效果图像效应的使用不理性的非理性.左数字效应是什么?价格结束 价格结束人们对价格的看法

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科学领域:

  • 神经科学是一个神经科学.
  • 消费者心理学 消费者心理学
  • 营销科学 营销科学

背景情况:

  • 消费者经常认为具有特定结尾的价格更便宜,这种现象归因于左数字效应和图像效应.
  • 左位数效应发生在一个小的降价改变了首位数时,而图像效应则与象征性价格结尾有关.
  • 了解这些定价观念的神经支对于营销策略至关重要.

研究的目的:

  • 通过使用功能磁共振成像 (fMRI) 调查左数字效应和图像效应对感知便宜的神经基础.
  • 识别与对以特定数字结束的价格的非理性感知相关的大脑区域.

主要方法:

  • 利用fMRI观察参与者的大脑活动,以日元评价产品价格 (197, 198, 201, 202, 206).
  • 分析了大脑区域的失活和功能连接,以确定价格感知的神经相关性.
  • 具体研究了左数字效应和假设的图像效应的影响.

主要成果:

  • 左手指效应与视觉空间处理区域的关闭有关,包括左舌环,后部中环和前环.
  • 右背后前关节的失活与不合理的便宜感知有负相关性.
  • 在这项研究中,没有发现神经证据来支持假设的图像效应.
  • 在右背后前和背上条纹区域之间观察到负面的功能连接.

结论:

  • 视觉空间处理区域的活动减少表明,价格最左边数字的变化引起了人们的注意,导致总成本被低估.
  • 这种注意力减弱可能随后激活背条体,可能导致无意识的购买行为.
  • 这些发现强调了微妙的价格变化对消费者决策的神经影响,特别是左数字效应.