塑造消费者对转基因食品的看法:工程,科学和设计因素在包装中的影响 披露声明
Bryan F Howell1, Ellyn M Newcomb2, D Wendell Loh2
1Department of Design, Brigham Young University, Provo, UT 84602-3113, USA.
Foods (Basel, Switzerland)
|April 15, 2025
概括
当标签使用"设计"标志符而不是传统科学术语时,消费者对转基因 (GM) 食品的看法得到了改善. 然而,对转基因食品的怀疑仍然存在,这表明需要更广泛的沟通策略.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者心理学 消费者心理学
- 标签政策 标签政策
背景情况:
- 几十年来,转基因食品一直受到监管,披露标签上经常使用"遗传"和"转基因"等术语.
- 美国国家生物工程食品披露标准 (NBFDS) 引入了"生物工程" (BE) 来解决消费者不确定性,但对转基因食品的负面看法仍然存在.
- 当前基于科学和工程的标签与消费者负面的互动和认知有关.
研究的目的:
- 评估基于"设计"的食品披露标签是否可以积极影响消费者对转基因/转基因食品的看法.
- 为了比较基于设计的标志符的有效性与传统基于科学和工程的标签.
- 识别受不同标签方法影响的属性,包括安全,营养和环境影响.
主要方法:
- 两项涉及1931名参与者的在线研究评估了GM/BE食品披露标签.
- 将现有的和新创建的科学/工程标签与基于新设计的标签进行比较.
- 根据价格,购买概率,安全性,营养和环境影响等15个属性对标签进行评估.
主要成果:
- 与设计相关的食品标签总是比传统的科学/工程标签产生更积极的消费者看法.
- 标签被评估的属性包括价格,购买概率,环境影响,公平贸易,安全,营养,健康,质量,饮食体验,安慰,邀请,吓人,可理解,道德和可持续.
- 尽管有改进,但即使是最有效的设计标签也无法消除消费者对转基因食品的根深蒂固的怀疑.
结论:
- 在食品标签上从科学/工程术语转向"设计"的标志物可以改善消费者对转基因/转基因生物食物的看法.
- 单单语言变化不足以克服消费者对转基因食品的根深蒂固的怀疑.
- 补充的沟通策略是必要的,以促进更大的接受和对转基因/转基因生物食物的理解.
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