"免疫从细菌载荷的东西":免疫力和爱尔兰报纸广告,1890-1940年
1English Programme, University of Waikato, Hamilton, New Zealand.
概括
从1890年到1940年,爱尔兰报纸的广告商宣传免疫产品,使用科学语言销售超出医学范围的商品. 这项研究探讨了非医疗用品如何保证公众对疾病的防御.
科学领域:
- 科学和技术的历史 科学和技术的历史
- 医学人文学科 医学人文学科
- 消费文化研究 消费文化研究
背景情况:
- 从1890年开始,爱尔兰报纸看到了复杂的广告实践的兴起.
- 广告商越来越多地将细菌学和免疫学方面的科学进展纳入了他们的营销策略.
研究的目的:
- 分析1890年至1940年间爱尔兰报纸广告中关于豁免权的言论.
- 了解免疫如何在正式医疗环境之外向公众展示.
- 探索免疫广告与流感爆发等公共卫生事件的交叉关系.
主要方法:
- 来自爱尔兰报纸档案和爱尔兰时报 (1890-1940) 的所有以免疫为重点的广告数据集的编制.
- 广告内容的定性分析,以确定保护,抗性和科学主张的主题.
- 对市场上销售的各种产品进行检查,以确定它们的免疫保证特性.
主要成果:
- 广告商利用细菌学和免疫学概念来框架各种产品,从增强剂到汽车,作为对疾病和常见疾病的防御策略.
- 关于免疫力的论述在广告中很普遍,不仅仅是医疗产品,还包括日常消费品.
- 该研究确定了许多广告中非国家来源的影响,并追踪了它们在各种产品类别中的言论.
结论:
- 广告在塑造公众对免疫的理解和在医疗机构之外的商业化方面发挥了重要作用.
- 免疫的营销反映并潜在地影响了在传染病关注期间的公共卫生观念和消费者行为.
- 免疫力是通过消费者选择来实现的品质,被整合到广泛的商业产品中.
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