技术挫折和消费者激情对消费者评估的影响在移动应用程序的情况下发生了变化
Bidyut Hazarika1, Utkarsh Shrivastava2, Timothy McBush Hiele3
1Business Information Systems, Western Michigan University, 1903 W. Michigan Ave, Kalamazoo, MI 49008, USA; Business & Technology, The Business School, RMIT University Vietnam, 702 Nguyen Van Linh Blvd., District 7, Ho Chi Minh City, Viet Nam.
Acta psychologica
|April 18, 2025
概括
消费者的激情放大了对技术的挫折感,对应用程序评级产生了负面影响. 新应用程序应该专注于功能,而已建立的应用程序必须减少用户的丧,以保持积极的评论和下载.
科学领域:
- 数字营销 数字营销 数字营销
- 消费者行为 消费者行为
- 软件工程 软件工程 软件工程
背景情况:
- 在线消费者评级对产品的成功有很大影响,特别是在移动应用程序中.
- 对于应用程序开发人员来说,了解用户情绪和技术互动之间的相互作用至关重要.
研究的目的:
- 调查消费者对技术的丧和热情对应用程序评级的直接影响.
- 检查消费者激情如何调节技术丧和应用程序评估之间的关系.
- 为应用程序开发人员提供有关用户体验和长期成功的可操作的见解.
主要方法:
- 分析了来自谷歌Play商店的面板数据,在三个月内跟踪了2万个Android应用程序.
- 分散分析考虑下载量,应用年龄,价格和出版商评级.
- 统计建模以评估用户技术丧和激情的直接和适度影响.
主要成果:
- 消费者对技术的丧直接和负面地影响了应用程序的评级和评估.
- 消费者激情放大了对技术丧的负面影响,充当了"双刃剑".
- 已建立的应用程序和出版商不成比例地受到这种加剧的负面替代效应的影响.
结论:
- 新的应用程序开发人员应该优先创建直观的,功能性的平台来培养用户的激情.
- 已建立的应用程序必须主动缓解技术挫折,因为负面体验会严重损害评级.
- 管理用户的情绪,特别是激情加剧的挫折感,对于持续的应用程序成功至关重要.
相关概念视频
02:20Routes of Persuasion
63.5K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
63.5K
01:14Design Example: Resistive Touchscreen
260
A device engineer plays a crucial role in designing user interfaces for mobile devices. One such interface is the resistive touchscreen, which fundamentally consists of two metallic layers: a flexible upper layer and a rigid lower layer, separated by a narrow gap. The high resistance between these two layers is a key characteristic of this design.
When a user touches the screen, the two layers make contact at a specific point known as the touchpoint. This contact reduces the resistance between...
When a user touches the screen, the two layers make contact at a specific point known as the touchpoint. This contact reduces the resistance between...
260
03:26Framing Effects
7.3K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.3K
00:52Social Proof
27.3K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.3K
01:20Frustration and Conflict: Approach-Approach, Approach-Avoidance
28
Frustration occurs when people are obstructed or prevented from achieving a desired goal or fulfilling a perceived need. For example, when someone's input is ignored in a discussion, it can lead to feelings of frustration. Conflict, however, arises from opposing interests, goals, or actions. Conflicts can take various forms based on the nature of these opposing desires or goals.
One common type of conflict is the Approach–Approach Conflict. In this case, a person faces two desirable...
One common type of conflict is the Approach–Approach Conflict. In this case, a person faces two desirable...
28
01:20Lazarus's Cognitive Appraisal Theory
118
Cognitive psychologist Richard Lazarus proposed the cognitive-mediational theory of emotions, which emphasizes how individuals' assessments of stressors significantly affect their experience of stress. According to Lazarus, the stress response is determined by a two-step appraisal process: primary appraisal and secondary appraisal. These cognitive appraisals help individuals evaluate the potential impact of a stressor and determine the adequacy of their coping resources.
Primary Appraisal:...
Primary Appraisal:...
118