候选名单随机对照试验的协议:利用社交媒体促进健康,沟通和宣传 - 一个大规模的开放在线课程
Kahlia McCausland1, Katharina Wolf2, Becky Freeman3
1Collaboration for Evidence, Research and Impact in Public Health, School of Population Health, Curtin University, Bentley, Western Australia, Australia.
Contemporary clinical trials
|April 19, 2025
概括
这项研究评估了一项旨在提高公共卫生专业人员社交媒体技能的大规模开放在线课程 (MOOC). 该研究评估了MOOC在增强健康促进知识和使用社交媒体进行沟通和宣传方面的信心方面的有效性.
科学领域:
- 公共卫生 公共卫生
- 卫生传播健康传播
- 数字健康数字健康
背景情况:
- 社交媒体为公共卫生倡议提供了巨大的潜力,包括意识,社区参与,数据收集,行为改变和宣传.
- 许多公共卫生专业人员缺乏信心和知识,无法有效地将社交媒体整合到他们的工作中.
- 为了解决这一差距,开发了一个6个模块的大规模开放在线课程 (MOOC),重点关注健康促进信息和社交媒体的利用.
研究的目的:
- 评估MOOC的有效性,旨在提高公共卫生专业人员在社交媒体上的技能,以促进健康.
- 评估MOOC对知识,信息框架和使用社交媒体进行沟通和宣传的信心的影响.
- 在健康促进和社交媒体方面为未来在线学习计划的设计和评估提供信息.
主要方法:
- 一个等候名单随机对照试验,采用混合方法 (定性和定量数据).
- 在基线,中期测试后和最终测试后收集数据,以RE-AIM和Kirkpatrick模型为指导.
- 主要结果:社交媒体背景意识;次要结果:社交媒体能力和对专业实践的影响;过程评估:实施,参与和满意度.
主要成果:
- 该研究将评估MOOC在增强健康促进知识方面的有效性.
- 它将衡量参与者构建健康信息的能力的改善.
- 将评估对参与者对使用社交媒体促进健康,沟通和宣传的信心的影响.
结论:
- 这项研究将确定MOOC在为公共卫生专业人员提供必要的社交媒体技能方面的有效性.
- 结果将指导未来在线教育干预在数字健康沟通的发展.
- 结果将在研究完成后进行传播 (ANZCTR:ACTRN12624001486516).
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