为什么忽视化品的到期日期? 对感知风险及其对化品生产商和监管机构的影响进行定性研究
Yujiao Wang1, Gary Davies2, James Derbyshire3
1The Business School, Edinburgh Napier University, Edinburgh, UK.
概括
消费者经常使用过期的化品,因为尽管存在潜在的健康危害,但由于超越了财务和社会风险,消费者经常使用过期的化品. 了解这些感知到的风险是促进更安全的化品使用和告知政策变化的关键.
科学领域:
- 消费者行为研究研究
- 风险感知研究 风险感知研究
- 化品科学与安全研究
背景情况:
- 消费者经常使用超过有效期的化品,造成潜在的健康风险.
- 关于消费者不遵守化品有效期的具体原因的研究有限.
- 了解消费者风险感知对于制定有效的安全干预措施至关重要.
研究的目的:
- 调查消费者对过期化品的风险感知.
- 确定影响消费者使用或丢弃过期化品的决定的因素.
- 为更安全的化品使用提出政策和沟通战略.
主要方法:
- 对英国和中国的化品用户和行业员工进行了33次半结构面试.
- 应用感知风险理论作为分析框架.
- 分析了定性数据,以识别和分类与化品的有效期相关的风险因素.
主要成果:
- 确定了八个不同的风险因素影响化品的到期日遵守,包括两个新鲜的因素.
- 证明感知到的风险因素相互作用,创造出一种新兴的,综合的风险感知.
- 发现,虽然物理,性能和品牌风险鼓励遵守,但金融和社会风险往往会导致消费者忽视到期日.
结论:
- 消费者对过期化品的决策是复杂的,由相互影响的风险感知驱动.
- 政策和风险沟通策略必须解决各种风险因素的相互作用,特别是金融和社会风险因素.
- 需要采用综合方法,有效地促进更安全的化品使用实践,减轻健康风险.
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