一项基于SOR模型的农村旅游目的地的感知恢复性质对忠诚度的影响研究
Ning Zhu1, Haochen Xu1, Xi Zhang2
1School of Architectural Art and Design, LuXun Academy of Fine Arts, Shenyang, China.
Frontiers in psychology
|April 22, 2025
概括
游客 游客 游客
科学领域:
- 环境心理学 环境心理学
- 旅游学研究 旅游学研究
- 消费者行为 消费者行为
背景情况:
- 恢复性环境感知对于农村旅游体验和福祉至关重要.
- 关于感知恢复性质如何影响农村环境中的游客忠诚度的研究有限.
- 了解这些因素对于加强农村旅游发展和旅游者满意度至关重要.
研究的目的:
- 研究农村旅游业中感知到目的地的恢复性质和游客忠诚度之间的关系.
- 检查享乐和eudaimonic体验和目的地形象的调解作用.
- 应用刺激-有机体-反应 (SOR) 框架来了解旅游者的心理反应.
主要方法:
- 使用问卷调查进行的定量研究.
- 从489个有效的答案中收集的数据.
- 结构方程建模 (SEM) 用于数据分析.
主要成果:
- 感知到目的地的修复性品质对享乐体验,eudaimonic体验和目的地形象产生积极影响.
- 享乐体验和eudaimonic体验都对目的地形象和忠诚度产生积极影响,享乐体验具有更强的效果.
- 目的地图像与忠诚度没有显著的关系.
结论:
- 修复性质显著提高旅游者的福祉和目的地的形象,间接促进忠诚度.
- 享乐体验在推动忠诚度方面,比eudaimonic体验发挥更大的作用.
- 调查结果为农村旅游管理提供了实际见解,以改善游客体验和忠诚度.
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