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Updated: May 10, 2025

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
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包装颜色和消费者期望:从特种咖啡的洞察力

Fabiana M Carvalho1, Renata A S Forner1, Eric B Ferreira2

  • 1Department of Food Science and Nutrition, Faculty of Food Engineering, State University of Campinas (UNICAMP), Brazil.

Food research international (Ottawa, Ont.)
|April 23, 2025
PubMed
概括

咖啡包装颜色显著影响消费者对口味和属性的期望. 例如,粉红色暗示甜味,而棕色则暗示含有可可的深色烤肉,有助于产品的差异化.

关键词:
交叉方式交叉方式.预期 期望 预期 预期这是多感官的.包装 包装是一种包装.专用咖啡是一种特殊的咖啡.

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