数字时代的婴儿配方奶粉:美国在线配方奶粉营销如何针对父母
Simone Froley1, Cristina Watkins1,2, Cecília Tomori1,2
1Johns Hopkins University School of Nursing, Baltimore, Maryland, USA.
Maternal & child nutrition
|April 23, 2025
概括
商业配方奶粉在线营销经常违反国际准则,理想化产品并破坏母乳养. 美国的法规需要紧急审查,以保护婴儿健康和促进母乳养.
科学领域:
- 公共卫生 公共卫生
- 营养科学 营养科学
- 消费者行为 消费者行为
背景情况:
- 美国监管机构经常不遵守"母乳替代品国际营销规范" (该规范) 的建议.
- 在线购物趋势需要研究虚拟商业奶粉配方 (CMF) 营销策略.
研究的目的:
- 从消费者角度评估CMF在电子商务平台上的营销策略.
- 根据"守则"指南,评估虚拟婴儿配方奶粉 (IF) 产品的营销.
主要方法:
- 分析了来自美国主要电子商务网站的26个最销的虚拟IF产品.
- 对产品显示内容 (视觉和听觉) 进行主题分析,以符合守则和主题共发生.
- 评估IF标签和复制说明.
主要成果:
- 没有分析的IF产品符合守则的指导方针;普遍存在广泛的健康声明和产品理想化.
- 美国的任何产品都不符合IF粉末溶解的准则准则.
- 确定了17个主题,其中包括4个新的主题 (纯度,自然,创新,环保),以吸引消费者.
结论:
- 美国流行的在线IF产品违反了守则,理想化配方奶粉,并破坏了母乳养.
- 新的营销主题被用来吸引消费者,塑造婴儿养期望.
- 迫切需要对美国法规和守则的实施进行审查,以保护公共健康.
相关概念视频
Bullying
8.4K
A modern form of aggression is bullying. As you learn in your study of child development, socializing and playing with other children is beneficial for children’s psychological development. However, as you may have experienced as a child, not all play behavior has positive outcomes. Some children are aggressive and want to play roughly. Other children are selfish and do not want to share toys. One form of negative social interactions among children that has become a national concern is...
8.4K
Routes of Persuasion
63.9K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
63.9K
Influence of Parents and Peers on Identity
47
Adolescence is a pivotal period of identity formation, during which individuals begin to answer questions central to their sense of self, such as "Who am I?" and "Who do I hope to become?" Both parents and peers play critical roles in guiding adolescents through this complex developmental phase.
Parental Influence on Identity Development
Parents serve as primary guides and managers in an adolescent's life, offering support instrumental in decision-making and personal growth....
Parental Influence on Identity Development
Parents serve as primary guides and managers in an adolescent's life, offering support instrumental in decision-making and personal growth....
47
Parenting Styles
63
Diana Baumrind's four parenting styles — authoritarian, authoritative, neglectful, and permissive — each influence children's socio-emotional development differently.
Authoritarian Parenting
This style is strict and controlling, with little room for open dialogue. Authoritarian parents demand obedience and often enforce rules with minimal warmth. Children raised this way may lack social skills and initiative, usually comparing themselves to others unfavorably.
Authoritative...
Authoritarian Parenting
This style is strict and controlling, with little room for open dialogue. Authoritarian parents demand obedience and often enforce rules with minimal warmth. Children raised this way may lack social skills and initiative, usually comparing themselves to others unfavorably.
Authoritative...
63
Group Design
8.9K
The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same except for one difference— experimental manipulation. The experimental group gets the experimental manipulation—that is, the treatment or variable being tested—and the control group does not. Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between...
8.9K
The Sense of Self: Reflected Self-Appraisal and Social Comparison
49.8K
According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...
49.8K


