在社交媒体上献血造血干细胞:YouTube视频内容分析
Juyeon Oh1, Ye Ju Choi2, Hyeon Sik Chu1
1College of Nursing, Dankook University, Cheonan-si, Republic of Korea.
Transfusion
|April 24, 2025
概括
YouTube有效地传播了造血干细胞 (HSC) 捐赠信息. 内容分析显示,个人上传和非专业人士演讲很常见,突出了捐赠的必要性和积极的经验,但需要更多的捐赠后护理.
科学领域:
- 医学沟通 医学沟通
- 传播公共卫生信息 传播公共卫生信息
- 数字健康平台 数字健康平台
背景情况:
- 造血干细胞 (HSC) 捐赠对于治疗各种疾病至关重要.
- 了解HSC捐款如何在线呈现对于有效的公众参与至关重要.
- YouTube是分享健康信息的重要平台.
研究的目的:
- 在YouTube上分析血造干细胞 (HSC) 捐赠内容的描述和特征.
- 在HSC捐款视频中识别共同的主题和演讲类型.
- 评估YouTube在传播HSC捐赠信息方面的作用.
主要方法:
- 在YouTube上使用韩国术语搜索"造血干细胞"和"捐赠".
- 分析了113个视频,检查了长度,浏览量,上传者类型,扬声器,捐款方法和内容目的等特征.
- 在视频中分享的主题和经验的定性内容分析.
主要成果:
- 个人上传者 (39.82%) 和非专业人士 (52.21%) 是主要的创作者和演讲者.
- 信息视频重点介绍了捐献和移植的必要性.
- 经验分享视频强调了捐赠后的积极情绪.
- 无论是非正式的还是官方的道都呈现了HSC捐款内容的多样性.
结论:
- 通过非正式和官方道,YouTube有效地传播HSC捐款信息.
- 内容可以通过包括有关捐赠后护理和承诺的更全面的细节来改进.
- 进一步优化YouTube内容可以提高公众对HSC捐款的理解和参与.
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