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影响远程医疗使用意图的因素:妇科和儿科的比较研究
Suhua Liu1, Wanqi Gong2, Ting Zhou3
1Film-Television and Communication College, Shanghai Normal University, Shanghai, China.
概括
远程医疗的使用意图受到社交媒体,易用性,有用性和信任的影响. 妇科和儿科的使用不同,突出了需要量身定制的平台策略.
科学领域:
- 医疗信息学 医疗信息学
- 医学社会学 医学社会学
- 技术接受模型 技术接受模型
背景情况:
- 在COVID-19后,远程医疗的采用急剧增加,为患者提供了新的护理途径.
- 了解女性的远程医疗使用意图对于服务优化至关重要.
- 技术接受模型为分析用户采用提供了一个框架.
研究的目的:
- 为了比较影响女性远程医疗使用意图的因素,在妇科与儿科.
- 检查社交媒体,满意度,PEOU,PU和信任对远程医疗使用的直接和调解影响.
- 确定不同医疗专业中远程医疗采用的特定驱动因素.
主要方法:
- 一项针对758名使用过远程医疗服务的女性的调查.
- 结构方程建模用于分析关键变量之间的关系.
- 对妇科和儿科远程医疗使用的影响因素的比较.
主要成果:
- 社交媒体健康内容,PEOU,PU和信任显著预测远程医疗使用意图.
- PEOU和信任介于社交媒体的影响和对未来使用的满意度.
- 远程医疗采用驱动因素不同:社交媒体和信任是妇科的关键,但不是儿科.
结论:
- 远程医疗的使用模式在产科/妇科和儿科之间有很大差异.
- 平台应使用社交媒体进行妇科健康教育,并通过隐私建立信任.
- 需要量身定制的战略来加强跨不同医疗领域的远程医疗采用.
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