Z世代在二手实体店的购物行为:情绪,性别动态和环境意识
Veronika Harantová1, Jaroslav Mazanec1
1Department of Quantitative Methods and Economic Informatics, Faculty of Operation and Economics of Transport and Communications, University of Zilina, 010 26 Zilina, Slovakia.
Behavioral sciences (Basel, Switzerland)
|April 26, 2025
概括
斯洛伐克的Z世代女性比男性更喜欢购买二手服装,将积极的情绪与可持续的时尚联系起来. 之前的经验可以提高环境意识,减少对二手店的偏见.
科学领域:
- 消费者行为 消费者行为
- 可持续的时尚 可持续的时尚
- 心理学 心理学 心理学
背景情况:
- 二手服装的消费量正在上升,这是由可持续性问题和不断变化的时尚趋势推动的.
- Z世代的购物习惯受到情感联系,环境意识和商店体验的影响.
- 了解这些因素对于促进可持续的时尚市场至关重要.
研究的目的:
- 为了调查Z世代在斯洛伐克购买二手服装的行为.
- 分析店内体验,情绪,性别和环境意识的影响.
- 识别二手服装采用的障碍和促进因素.
主要方法:
- 在斯洛伐克对340名Z世代受访者进行了在线调查.
- 数据收集发生在2024年11月至2025年1月期间.
- 统计分析检查了购物体验,情绪,性别和环境态度之间的关系.
主要成果:
- 女性在二手购物中比男性报告了更多积极的情感体验 (乐趣,真实性).
- 之前与二手服装的经验与更高的环境意识和对服装的情感联系相关.
- 缺乏经验与卫生问题和对不便的看法有关.
结论:
- 在商店体验和情绪反应显著塑造了Z世代对二手服装的态度.
- 解决基于性别的观念和消费者偏见是促进可持续时尚的关键.
- 零售商和政策制定者可以利用这些见解来提高二手市场的吸引力.
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