通过战略性广告和宣传努力,对 PharmD 计划产生兴趣
Jeanne E Frenzel1, Brooke Suttles1, Lisa M Richter1
1North Dakota State University, College of Health and Human Sciences, Fargo, ND, USA.
American journal of pharmaceutical education
|April 26, 2025
概括
一个有针对性的招聘计划提高了药房计划的兴趣和网站流量,数字广告比印刷品更有效和更具成本效益. 多模式策略是吸引未来药学学生的关键.
科学领域:
- 药房教育 在药房教育.
- 高等教育招聘的招聘.
- 卫生专业的外展活动
背景情况:
- 增加对药学博士课程的兴趣对于满足未来医疗保健需求至关重要.
- 有针对性的招聘策略对于吸引各种学生群体进入药房职业生涯至关重要.
研究的目的:
- 设计和评估招聘计划,旨在增加对药学博士课程的兴趣.
- 评估针对高中,本科和一般公众的目标宣传的有效性.
主要方法:
- 一项招聘计划利用印刷和数字广告与QR码进行参与跟踪.
- 两个分支是针对本科生 (第1分支) 和高中/普通公众 (第2分支).
- 为本科生提供了实践研讨会和信息会议.
主要成果:
- 药学学院登陆页面的网站流量在10月活动之后显著增加.
- 与印刷广告相比,数字广告显示了更高的参与度和更低的成本.
- 药学博士课程的招生从50名学生增加到55名学生.
结论:
- 招聘计划成功增加了网站流量和参与度.
- 数字广告是一个比印刷品更有效,更经济的招聘工具.
- 招聘策略的组合是必要的,以有效地吸引潜在的药学学生.
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