济州岛游客的时空空间动态:使用手机数据进行热点和空间自相对应分析
1Railroad Policy Research Department, Korea Railroad Research Institute, Uiwang-Si, Korea.
PloS one
|April 28, 2025
概括
手机数据显示了济州岛上的数据.
科学领域:
- 旅游研究和大数据分析
- 地理空间分析和空间统计
背景情况:
- 了解国内旅游的时空模式对于有效的旅游管理至关重要.
- 热岛是一个受欢迎的旅游目的地,需要数据驱动的洞察力,以实现可持续的旅游发展.
研究的目的:
- 通过使用手机数据,分析国内游客在济州岛的时空模式和偏好.
- 确定主要的游客热点,了解季节性和区域性流入动态.
主要方法:
- 利用手机数据和每小时浮动人口数据进行时空空间分析.
- 采用空间自相关分析 (全球和本地莫兰索引) 来识别访客聚类.
- 分析了根据季节,日期,时间和原产地区的访客特征.
主要成果:
- 游客数量在夏季和冬季达到顶峰.
- 在济州机场和门旅游综合体周围确定了关键热点.
- 主要的游客流入来自首尔和 Gyeonggi 省,跨季节观察到积极的空间自相关性.
结论:
- 大数据分析为可持续旅游战略提供了对游客行为的关键见解.
- 调查结果支持优化旅游管理,并通过基于数据的规划,增强Jeju岛的游客体验.
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