补充营养援助计划教育活动对运动意识,信息回忆和行为的影响
Laura H Downey1,2, Holli H Seitz1, Sylvia H Byrd1
1Mississippi State University, Mississippi State, MS, USA.
概括
补充营养援助计划-教育 (SNAP-Ed) 多媒体活动的意识与美国东南部符合条件的家庭中增加的水果和蔬菜摄入量和体育活动有关.
科学领域:
- 公共卫生和营养教育教育
- 社交营销和健康行为变化
背景情况:
- 肥胖对健康构成重大风险,特别是在美国东南部.
- 补充营养援助计划教育 (SNAP-Ed) 为处于危险地区的人群提供营养教育.
- 社会营销活动是促进健康行为的一种策略.
研究的目的:
- 为了评估全州范围内的SNAP-Ed多媒体社交营销活动的影响.
- 评估竞选意识,消息回忆和随后的行为结果.
- 检查竞选参与与营养/体育活动行为之间的关联.
主要方法:
- 使用调查进行横截面研究设计.
- 参与者:671名有孩子的SNAP资格的个人.
- 统计分析包括曼-惠特尼测试,以基于竞选意识和消息回忆来比较群体.
主要成果:
- 对SNAP-Ed运动的认识与水果和蔬菜消费量显著增加以及体力活动增加相关.
- 回忆营养信息,比如"在家做健康的饭",与增加水果和蔬菜摄入量有积极的关联.
- 这些发现表明,竞选参与度与更健康的生活方式选择之间存在重要联系.
结论:
- 多媒体社交营销活动,就像评估的SNAP-Ed倡议一样,可以有效地促进营养和体育活动.
- 宣传意识和信息回忆与目标人群的积极行为变化有关.
- 这些结果支持在公共卫生干预中使用类似的多媒体社交营销策略.
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