"无论你做出什么决定,我都尊重你!" 简短视频中的自主支持和示例如何影响临床试验招聘
Ciera E Kirkpatrick1, Sisi Hu2, Yoorim Hong3
1College of Journalism & Mass Communications, University of Nebraska-Lincoln.
Health communication
|May 1, 2025
概括
临床试验招募视频中的支持自主性的信息减少了心理反应,提高了参与度. 将这与参与者故事相结合,可以提高人们对临床试验参与的态度.
科学领域:
- 卫生沟通健康沟通
- 社交媒体在临床研究中的作用
背景情况:
- 临床试验招聘面临挑战.
- 社交媒体平台越来越多地用于招聘.
研究的目的:
- 评估自主支持和证据类型在社交媒体临床试验招聘视频中的影响.
- 评估对心理反应,信息有效性,态度和参与意图的影响.
主要方法:
- 在线实验,606名参与者观看短视频.
- 操纵的自主性支持 (支持与非支持) 和证据类型 (示例与基准率).
主要成果:
- 自主支持的信息减少了心理反应,改善了信息的有效性,态度,参与和参与意图.
- 与参与者样本相结合的支持自主性的消息特别有效.
结论:
- 自主支持的沟通策略对于社交媒体临床试验招聘是有效的.
- 在支持性信息的同时,利用个人故事可以优化招聘工作.
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