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童年社会经济地位对放纵消费的影响
Chenghu Zhang1, Guifeng Meng1, Ai Deng1
1School of Economics and Management, Communication University of China, Beijing, China.
Frontiers in psychology
|May 1, 2025
概括
儿童时期社会经济地位较高的个体往往在成年时更放纵,因为他们更追求快乐. 这种效应受到他们的价值感的影响,为消费者行为和营销策略提供了洞察力.
科学领域:
- 消费者心理学 消费者心理学
- 行为经济学是一种行为经济学.
- 社会学 社会学 社会学
背景情况:
- 消费者经常在坚持和放纵之间面临目标冲突.
- 关于放纵消费的先前研究忽视了发展因素.
- 儿童时期的社会经济背景是已知的影响成年人的行为.
研究的目的:
- 调查儿童社会经济地位 (SES) 对成人放纵消费的影响.
- 为了检查快乐追求的调解作用.
- 探索价值感的适度效应. 探索价值感的适度效应.
主要方法:
- 在三个放纵领域进行了四次行为实验.
- 用各种方法测量了童年SES.
- 分析了来自627名中国参与者的数据,使用SPSS进行调解和适度分析.
主要成果:
- 更高的童年SES预测增加了放纵,独立于当前的SES (β = 0.24,p < 0.05).
- 追求快乐调解了这种关系 (β = 0.1026).
- 自尊感调节了这种影响 (β = 0.15,p < 0.05).
结论:
- 童年SES显著影响成年人的放纵消费.
- 寻求快乐和自我价值感是关键的心理因素.
- 结果提供理论见解和实际营销影响.
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