在实施之前和之后对系统级政策的心理反应
Armin Granulo1, Christoph Fuchs2, Robert Böhm3,4,5
1Department of Marketing, Strategy, and Leadership, TUM School of Management, Technical University of Munich, Munich 80333, Germany.
概括
公众反对系统级政策,如气候变化或流行病干预,往往是暂时的. 在政策实施之前,心理反应比实施后更高,这表明政策制定者可以克服公众的抵抗.
科学领域:
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
- 公共政策 公共政策
背景情况:
- 政府面临的挑战是,为应对气候变化和流行病等社会问题实施系统级政策.
- 由心理反应驱动的公众反对,往往会阻止政策制定者制定系统层面的变化.
- 现有研究表明,公众反对是政策实施的重大障碍.
研究的目的:
- 研究心理反应对系统层面政策的短暂性质.
- 为了比较政策规划期间 (前期) 和实施后 (后期) 的公众反对.
- 确定社会对系统级政策的反应背后的心理机制.
主要方法:
- 对大规模二次调查数据的分析 (N = 49,674).
- 在不同的政策环境中进行了六项预先注册的实验研究 (N = 4,629).
- 检查了个人损失和社会收益在心理反应中的作用.
主要成果:
- 对系统级政策的心理反应在政策规划时 (前期) 与实施后 (后期) 相比显著更高.
- 这种影响在各种政策领域和干预类型中是一致的.
- 个人更多地关注计划阶段的个人损失和实施后的社会收益.
结论:
- 公众对系统级政策的反对往往比预期的更短暂.
- 个人损失和社会收益的突出程度会影响心理反应的程度和持续时间.
- 调查结果为决策者提供了洞察力,帮助他们设计干预措施,减轻最初的反对并促进政策的接受.
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