通过反向叙事 (RN) 消息传递来促进RSV疫苗的信心
Matt Motta1, Timothy Callaghan1, Jennifer Cornacchione Ross1
1Department of Health Law, Policy, & Management. Boston University School of Public Health, United States.
Vaccine
|May 1, 2025
概括
逆转 描绘个人遗憾的叙事信息显著增加了老年人RSV疫苗的意图. 这一战略显示出改善弱势群体接种疫苗的前景.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 疫苗学 疫苗学 疫苗学
背景情况:
- 呼吸道共囊病毒 (RSV) 在美国每年导致大量住院治疗.
- 60岁及以上的成年人面临严重RSV疾病,住院和死亡的风险.
- 最近针对老年人的RSV疫苗的吸收率低 (<25%),尽管有效性已被证明.
研究的目的:
- 评估反向叙述 (RN) 信息对呼吸道同胞病毒 (RSV) 疫苗接种的有效性.
- 评估以遗憾为重点和合理化的RN信息对疫苗意向的影响.
主要方法:
- 进行了大型的全国代表性调查 (N=1300) 和一个州代表性调查 (N=850).
- 60岁以上未接种疫苗的成年人接触不同类型的RN信息.
- 测量了接受RSV疫苗的意图的变化.
主要成果:
- 60岁以上的未接种疫苗的成年人在暴露于以遗憾为重点的RN消息后,显着更高的意图接受RSV疫苗.
- RN 消息,特别是那些强调个人负面健康结果的消息,似乎是有效的.
结论:
- 反向叙述信息,特别是以遗憾为中心的叙述,是促进老年人接受RSV疫苗接种的可行策略.
- 进一步的研究应该探索健康沟通者和研究人员之间的伙伴关系,以在不同的健康环境中实施RN消息传递.
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