使用承诺来提高环境信息活动的有效性:生物废物回收的案例
Eduard Alonso-Paulí1, Pau Balart1, Lara Ezquerra1
1Department of Business Economics, Universitat de les Illes Balears, Palma 07122, Spain.
概括
签署环保承诺可以大大提高垃圾分类参与率. 这一效应在四年内进行了测量,显示了对回收行为和活动有效性的持久积极影响.
科学领域:
- 环境科学 环境科学
- 行为经济学是一种行为经济学.
- 可持续性研究 可持续性研究
背景情况:
- 有效的废物分类对于环境可持续性至关重要.
- 环保运动经常在参与者长期参与方面扎.
- 誓言机制被探索为促进亲环保行为的工具.
研究的目的:
- 量化承诺对垃圾分类参与的影响.
- 通过承诺干预来评估环境活动的长期有效性.
- 分析垃圾分类行为的实时数据.
主要方法:
- 一项涉及1519名参与者的实地研究.
- 利用实时垃圾分类数据收集的技术.
- 在四年时间里,在一个环保运动中采用了承诺干预.
主要成果:
- 签署承诺增加了垃圾分类参与率4.55至5.10个百分点.
- 竞选活动后的立即效应是相当大的 (前15周的9-10个百分点).
- 在签署后150-210周 (3.11-4.45pp) 持续存在显著的积极效应.
结论:
- 提供承诺显著提高了环保运动的有效性.
- 承诺干预表明对亲环保行为的持久影响,特别是废物分类.
- 实时数据收集为可持续性努力中的行为干预提供了强有力的证据.
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