在Instagram上探索卫生组织帖子和公众响应中的话题,情绪和情绪:内容分析
Abigail Paradise Vit1, Avi Magid2,3
1Department of Information Systems, The Max Stern Emek Yezreel College, Jezreel Valley Regional Council, Israel.
JMIR infodemiology
|May 2, 2025
概括
卫生组织 卫生组织
科学领域:
- 公共卫生沟通公共卫生沟通
- 数字健康数字健康
- 社交媒体分析
背景情况:
- 社交媒体对于卫生组织传播信息和打击错误信息至关重要.
- 有效的在线沟通是促进更健康社会的关键.
研究的目的:
- 根据主题对社交媒体上的卫生组织内容进行分类.
- 分析与这些话题相关的公众参与,情绪和情绪.
- 识别组织信息与公众反应之间的恐惧表达中的差异.
主要方法:
- 从8个全球卫生组织的Instagram账户收集了6082条帖子和82,982条评论.
- 使用BERTopic进行主题建模以分类内容.
- 分析了帖子和公众回应中的参与度量,情绪和情绪,重点关注恐惧.
主要成果:
- COVID-19,疫苗和人道主义危机主题获得了最高的参与度.
- 疫苗和水的话题产生了最负面的公众反应.
- 恐惧主导着组织的职位,而公众的反应显示出更多的愤怒,特别是在疫苗方面,对戴口罩和流感疫苗有明显的恐惧差距.
结论:
- 考虑到公众的情绪反应,透明的沟通对于卫生组织至关重要,尤其是在疫苗方面.
- 了解在线社会动态有助于建立信任,打击错误信息,并促进知情的健康行为.
关键词:
在Instagram上使用Instagram.情绪分析 情绪分析 情绪分析恐惧 恐惧 恐惧 恐惧医疗保健 医疗保健 医疗保健卫生沟通健康沟通官方卫生组织官方卫生组织情绪分析是一种情绪分析.社交媒体 社交媒体疫苗,疫苗的使用情况.更多相关视频
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