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Updated: May 12, 2025

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机器学习在预测消费者行为和精确营销方面的应用

Jin Lin1

  • 1College of New Media, Yango University, Fuzhou City, China.

PloS one
|May 6, 2025
PubMed
概括

像CatBoost和XGBoost这样的机器学习模型擅长预测消费者购买意图,提高精确营销. 这些模型有效处理复杂的数据,在竞争性市场上提高转换率.

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