在牙科和眼科实践中患者信任和声誉管理
Cristina Stanciu Neculau1, Aida Geamănu2, Roxana Monica Purcărea3
1Department of Marketing and Medical Technology, "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.
Romanian journal of ophthalmology
|May 7, 2025
概括
患者对牙科和眼科诊所的信任取决于医生的专业性和设备质量. 以前的经验和个人建议极大地影响了患者对医院声誉的看法,并影响了他们选择的护理方式.
科学领域:
- 医疗保健管理的管理
- 患者信任研究 患者信任研究
- 医疗行业的声誉 医疗行业的声誉
背景情况:
- 组织声誉是医疗保健的关键因素,特别是在牙科和眼科.
- 它显著影响了医生与患者的关系,影响了服务质量和患者满意度.
- 声誉管理是建立患者信任的战略过程.
研究的目的:
- 分析患者对医疗机构声誉和对牙医和眼科医生的信任如何影响实践选择的看法.
- 确定影响患者信任和牙科和眼科环境中的决策的关键因素.
主要方法:
- 该研究分析了患者对影响他们选择牙科和眼科实践的因素的意见.
- 使用定性或定量方法收集和解释患者的反.
主要成果:
- 医生的专业性和医疗设备的质量对于建立患者对牙科和眼科诊所的信任至关重要.
- 患者以前的经验和来自社交网络的建议是评估实践声誉的主要驱动因素.
结论:
- 提高医生的专业性和确保高质量的设备对于建立对牙科和眼科实践的信任至关重要.
- 利用积极的患者体验和口碑推可以增强实践声誉和患者收购.
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