简短的沟通:Mpox meme,一个隐藏刀刃的礼物
Ivaan Pitua1, Raafidha Raizudheen1
1Makerere University, College of Health Sciences, Kampala, Uganda.
PLOS global public health
|May 7, 2025
概括
在公共卫生紧急情况下,Mopox meme 提供了双重的沟通角色. 虽然许多meme提高了人们的意识,但很大一部分传播了错误信息和耻辱,影响了公众的信任和寻求健康的行为.
科学领域:
- 公共卫生传播 公共卫生传播
- 数字健康数字健康
- 社交媒体分析 社交媒体分析
背景情况:
- 备忘录在公共卫生沟通中越来越多地使用,特别是在危机期间.
- 在2024年8月宣布公共卫生紧急状态后,mpox (mpox) 模因获得了吸引力.
研究的目的:
- 分析MPOX相关meme的双重作用.
- 为了确定意识,教育,错误信息,在mpox memes中的耻辱等主题.
主要方法:
- 200个mopox memes的定性内容分析.
- 这些模因是从主要的社交媒体平台收集的.
主要成果:
- 60%的模因促进了意识和教育,使用幽默进行参与.
- 40%的模因包含错误信息或永恒的耻辱,特别是针对LGBTQ+社区.
- 错误的信息和耻辱可能侵蚀了公众的信任,并阻碍了寻求健康的行为.
结论:
- 模因传播在公共卫生中既有机遇,也有挑战.
- 战略监测和响应对于减轻错误信息风险至关重要.
- 建议与社交媒体影响者合作,以创建准确的内容.
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