吸烟对品牌认知和吸烟的影响:与事件相关的潜在研究

Yiming Zhang1, Zhan Wang1, Fang Chen1

  • 1Department of Marketing, China Tobacco Zhejiang Industrial Co., Ltd, Hangzhou, China.

PubMed
概括

社交线索显著影响吸烟者的品牌认知和支付意愿 (WTP),同时干扰与行动相关刺激的处理. 这凸显了在反吸烟运动中需要仔细考虑提示提示的必要性.

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