引起股票市场预期:问题措辞对调查经验和答案有效性的影响
Alycia Chin1, Wändi Bruine de Bruin2
1Office of Research, Consumer Financial Protection Bureau, 1700 G St NW, Washington, DC, 20552.
概括
在经济调查中简化股票市场问题可以改善用户体验,但可能会降低答案的有效性. 研究人员必须平衡问题清晰度与数据准确性,以获得更好的金融行为洞察力.
科学领域:
- 行为经济学是一种行为经济学.
- 调查方法 调查方法
- 金融心理学 金融心理学
背景情况:
- 消费者金融行为受到股票市场预期的影响.
- 现有的经济调查,如健康和退休研究 (HRS),在股票市场预期问题中使用复杂的措辞.
- 这种复杂性可能会导致高缺失响应率,并影响数据质量.
研究的目的:
- 为了提高经济调查中股票市场预期问题的可读性.
- 评估修订后更简单的问题对调查经验和响应有效性的影响.
- 为未来经济研究的调查设计提供信息.
主要方法:
- 使用国家在线小组进行了两项实验.
- 股票市场预期问题经过修订,以提高可读性.
- 测量了受访者的调查经验 (缺少答案,清晰度评分) 和答案有效性 (信心,结果比较).
主要成果:
- 修订显著改善了调查体验,减少了缺少答案,提高了清晰度等级.
- 然而,修订减少了被认为的 (研究1) 和实际的 (研究2) 答案的有效性.
- 在问题可读性和答案有效性之间存在一个权衡.
结论:
- 简化调查问题增强了用户体验,但可能会损害数据的有效性.
- 在修改经济调查工具时需要仔细考虑,以平衡清晰度和准确性.
- 这些发现对设计未来的经济调查产生影响,以获得可靠的财务行为数据.
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