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在媒体时代减少食物浪费:社交媒体的使用如何影响消费者的食物浪费?
Xujin Pu1, Kexu Ma1, Guanghua Han2
1Business School, Jiangnan University, Wuxi 214122, China.
Waste management (New York, N.Y.)
|May 8, 2025
概括
社交媒体的使用减少了食物浪费,但唯物主义推动了强迫性购买,从而增加了浪费. 了解这些联系有助于有效管理消费者行为和食物浪费.
科学领域:
- 消费者行为 消费者行为
- 环境研究 环境研究
- 心理学 心理学 心理学
背景情况:
- 社交媒体显著影响现代消费者习惯和购买决策.
- 食物浪费是全球日益严重的环境和经济问题.
- 了解消费者行为的心理驱动因素对于减少浪费的战略至关重要.
研究的目的:
- 调查社交媒体使用对消费者食品浪费的影响.
- 检查强迫性购买和物质主义在这种关系中的调解作用.
- 通过行为干预提供有关减轻食物浪费的见解.
主要方法:
- 在上海进行了一项在线调查.
- 收集和分析了1024个回复的数据集.
- 使用统计分析来测试拟议的调解模型.
主要成果:
- 发现使用社交媒体可以减少食物浪费.
- 强迫性购买被认为是导致食物浪费的重要因素.
- 唯物主义介绍了社交媒体使用与强迫性购买之间的联系.
- 强迫性购买在社交媒体使用和食物浪费之间,以及物质主义和食物浪费之间起到了调解者的作用.
结论:
- 针对强迫性购买行为的干预措施可以帮助减少食物浪费.
- 减少物质主义可能通过制强迫性购买来间接减少食物浪费.
- 利用社交媒体平台进行积极的行为改变是减少食物浪费的潜在途径.
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