影响数字媒体设计师订阅高级版本AI绘图工具的因素通过混合方法研究研究
Liling Hu1, Maowei Chen2, Ning Ding1
1Graduate School of Global Convergence, Kangwon National University, Chuncheon-si, Kangwon Province, 24341, Republic of Korea.
Scientific reports
|May 9, 2025
概括
专业设计师更有可能订阅AI绘图工具,当它们易于使用,被认为是值得信赖的,并提供良好的价值. 感知到的有用性和输出质量显著影响了这种订阅行为.
科学领域:
- 人工智能的人工智能
- 人与计算机的交互
- 创意产业 创意产业 是一个创意产业.
背景情况:
- 生成性AI的采用在设计方面正在增加,但专业创意用户采用AI工具的研究是有限的.
- 现有的研究往往忽略了特定的认知因素和创造性背景下的决策过程.
研究的目的:
- 研究影响数字媒体设计师订阅先进的人工智能辅助绘图工具的行为机制.
- 开发和验证一个新的研究框架,整合定性和定量方法.
主要方法:
- 使用技术接受模型 (TAM) 和技术接受和使用统一理论 (UTAUT) 的扩展.
- 采用了基于理论的三阶段编码和基于共差的结构方程建模 (CB-SEM).
- 收集了394名参与者的数据,分析了7个关键变量.
主要成果:
- 感知到的易用性通过感知到的有用性间接影响订阅意图.
- 输出质量通过感知到的信任影响订阅意图.
- 社会影响,价格价值和感知到的信任积极影响订阅意图;个人创新能力没有.
结论:
- 将TAM和UTAUT扩展到创意产业的环境中.
- 通过整合定性和定量方法来展示方法上的创新.
- 为人工智能工具开发人员和创意部门的智能转型提供实用见解.
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