回复厌恶:不愿意通过取消它来取得进步.
Kristine Y Cho1, Clayton R Critcher1
1Haas School of Business, University of California, Berkeley.
Psychological science
|May 9, 2025
概括
人们避免更高效的路径,如果他们需要取消进步,一个偏见称为双重回退的厌恶. 这种不情愿源于将过去的努力视为浪费,而不是路线效率.
科学领域:
- 心理学 心理学 心理学
- 行为经济学是一种行为经济学.
- 决策科学 决策科学 决策科学
背景情况:
- 个人经常面临选择,更高效的道路需要回溯步骤或放弃以前的工作.
- 了解这些决定背后的心理驱动因素对于解释看似不理想的选择至关重要.
研究的目的:
- 识别和定义"反复翻倍厌恶"的现象.
- 调查这种厌恶背后的心理机制.
- 为了区分双重回报的厌恶与类似的概念,如沉没成本谬论.
主要方法:
- 研究人员对2524名美国成年人进行了四项研究.
- 参与虚拟现实导航和性能任务的参与者.
- 复制被分析为其组成部分:进度删除和任务完成比例.
主要成果:
- 在各种各样的任务中观察到一个一致的"反复反复的厌恶".
- 删除过去的进展和增加剩余任务比例都独立地导致了这种厌恶.
- 这种厌恶是通过对过去/未来努力的主观构造来解释的,而不是路线长度感知.
结论:
- 回复厌恶是一种明显的心理偏见,在这种偏见中,个人避免了需要取消进步的高效路径.
- 主要的驱动因素是对过去的努力被视为浪费的厌恶.
- 这一发现为在进步和潜在逆转的情况下的决策提供了新的视角.
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