个性特征如何通过家族动态和自我控制的顺序调解来影响冲动购买
Pei Xie1,2, ChaoZheng Huang3,4, Tianwei Xu5,6
1School of Psychology, Sichuan Normal University, Chengdu, 610068, China.
Scientific reports
|May 12, 2025
概括
大学生的冲动购买 (IB) 受人格特征的影响,家庭动态和自我控制起着关键的调解作用. 了解这些因素可以帮助制年轻人的财务风险.
科学领域:
- 消费者行为 消费者行为
- 发展心理学 发展心理学
- 社会心理学 社会心理学
背景情况:
- 冲动购买 (IB) 是大学生的一个重大问题,影响了财务福祉.
- 了解IB的心理和社会决定因素对于开发有效的干预措施至关重要.
- 现有的研究往往检查个性特征,家庭影响,或孤立的自我控制.
研究的目的:
- 研究五大性格特征对大学生冲动购买 (IB) 的影响.
- 检查家庭动态和自我控制在人格特征和IB之间的关系中的调解作用.
- 为教育工作者和政策制定者提供实用策略,以减轻青年人的冲动购买行为.
主要方法:
- 一个使用结构方程模型的定量研究.
- 数据来自中国甘省的578名大学生.
- 分析五大性格特征,家庭动态,自我控制和IB倾向.
主要成果:
- 神经性和外向性与冲动性购买有积极的关联.
- 良心谨慎与冲动性购买有负面关联.
- 家庭动态和自我控制显著调解了人格特质和冲动购买之间的联系.
结论:
- 人格特征,家庭动态和自我控制的复杂相互作用影响冲动购买.
- 干预措施应侧重于加强家庭关系和提高自我调节能力.
- 调查结果为消费者行为研究和减少年轻消费者的财务风险的策略提供了宝贵的见解.
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