行为干预激发了应对气候变化的行动
Alyssa H Sinclair1,2,3, Danielle Cosme2,3, Kirsten Lydic3
1Penn Center for Science, Sustainability, and the Media, University of Pennsylvania, Philadelphia, PA 19104.
概括
有效的气候变化干预措施通过强调未来思考和个人相关性来促进个人行动. 结合多种心理策略,比传统方法显著增加了亲环境行为.
科学领域:
- 环境心理学 环境心理学
- 行为科学 行为科学
- 关于气候变化的沟通
背景情况:
- 个人对气候变化不采取行动的原因是感知到的距离,缺乏个人相关性,以及反应效率低.
- 心理障碍阻碍了广泛采用亲环境行为.
- 现有的策略,如碳足迹信息,其有效性有限.
研究的目的:
- 系统地测试和确定有效的干预措施,以克服气候行动的心理障碍.
- 为了比较不同心理机制 (相关性,未来思维,响应效率) 在激励行为改变方面的有效性.
- 确定联合干预措施是否优于单一重点战略.
主要方法:
- 举办了一场大规模的"干预锦标赛",共有7624名参与者.
- 系统测试了针对心理机制的17种不同的干预措施.
- 测量干预措施对个人和集体亲环境行动的影响,包括信息共享.
主要成果:
- 强调社会相关性的干预措施最有效地激发了分享气候变化信息的动机.
- 未来思维干预措施在推动个人和集体行动方面最有效,例如减少驾驶或捐赠.
- 综合干预,特别是那些涉及未来自我反思的干预,显示了最大的整体影响,超过了现有的方法.
结论:
- 多机制干预是激励气候行动的优势.
- 针对未来的思维和个人相关性提供了一种强大的方法来改变行为.
- 调查结果可以为可扩展的在线干预和气候变化减缓大众传播活动提供信息.
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