澳大利亚大学机构饮食中的社会影响:定性内容分析
Katrina A Pitman1, Julia Carins1, Sharyn Rundle-Thiele1
1Griffith Business School, Department of Marketing, Social Marketing @ Griffith, Griffith University, Brisbane, Queensland, Australia.
概括
社会影响在澳大利亚大学环境中显著影响饮食行为. 消费者社会化理论 (CST) 有效地确定了行为变化研究的关键影响因素,如互动,建模和社会规范.
科学领域:
- 社会科学 社会科学 社会科学
- 心理学 心理学 心理学
- 公共卫生 公共卫生
背景情况:
- 社会影响是饮食行为的关键驱动力,也是行为改变的机制.
- 机构环境对于研究饮食行为是有价值的,但很少有研究在澳大利亚环境中探索多种交互的社会影响.
- 需要在社会营销和行为变化研究中改进理论的使用.
研究的目的:
- 在澳大利亚大学的机构饮食环境中探索消费者社会化理论 (CST) 的社会影响.
- 确定CST是否可以在社会营销和行为变化研究中推进理论应用.
- 确定哪些社会影响在这个特定的机构环境中最相关.
主要方法:
- 进行了半结构化采访,对16名学生进行了采访,这些学生住在大学学院的住宿中,并提供了餐点.
- 采用演性内容分析来识别CST定义的社会影响:互动,建模,社会规范和强化.
- 应用CST来分析在研究环境中对饮食行为的社会影响.
主要成果:
- 根据CST定义的四种社会影响 (互动,建模,社会规范,强化) 都存在于机构环境中.
- 参与者报告说,互动,建模和社会规范对他们的饮食行为有更大的影响.
- 在本研究中,CST在识别和分析社会影响方面被证明是有效的.
结论:
- 在澳大利亚大学的机构背景下,CST发现的并非所有社会影响都同样重要.
- 研究结果突出了在类似环境中可以利用特定的社会影响来进行饮食行为改变干预.
- 该研究验证了CST在识别社会影响和为干预开发提供信息方面的成功应用.
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