探索中国消费者对细胞培养肉和植物性肉的感知和潜在接受:焦点小组研究和内容分析
Muhabaiti Pareti1, Junsong Guo1, Junjun Yin1
1College of Economics and Management, Xinjiang Agricultural University, Nonda East Road 311, Urumqi 830052, China.
Foods (Basel, Switzerland)
|May 14, 2025
概括
中国消费者对植物性和细胞培养肉等肉类替代品的理解较低. 接受取决于这些新食品的价格,安全性,味道和政策支持.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 农业经济学 农业经济学
背景情况:
- 在中国,人们对植物性和细胞培养肉类替代品越来越感兴趣.
- 关于它们的生产和消费存在重大争论.
研究的目的:
- 探索中国消费者对肉类替代品的知识,感知和接受.
- 确定影响采用新鲜肉类替代品的因素.
主要方法:
- 使用焦点小组采访进行定性研究.
- 在中国的五个行政区和七个城市采访了59名参与者.
主要成果:
- 消费者对肉类替代品的理解较低,特别是细胞培养肉.
- 已知的好处 (环境,福利),但担心口味,成本和行业影响.
- 愿意尝试存在,但定期消费是有限的.
- 接受受个人因素的影响,价格,安全和品味的真实性.
结论:
- 立法支持和技术进步至关重要.
- 降低价格和强大的可追溯系统可以提高消费者的信心.
- 解决这些问题是提高中国肉类替代品接受度的关键.
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