评估聊天机器人对健康决策的影响:多因素实验方法
Zehang Xie1,2
1School of Media and Communication, Shanghai Jiao Tong University, Shanghai, China.
概括
聊天机器人权威和交互风格显著影响健康建议的采用. 具有正式风格的权威聊天机器人最适合治疗建议,而非正式的,非权威的机器人则适合预防性健康信息.
科学领域:
- 人与计算机的交互
- 数字健康数字健康
- 卫生沟通健康沟通
背景情况:
- 聊天机器人在医疗保健中越来越多地用于个性化咨询.
- 影响用户采用聊天机器人健康建议的因素尚未完全理解.
- 关键变量包括聊天机器人权威,信息类型和交互风格.
研究的目的:
- 调查聊天机器人权威,健康信息类型和交互风格如何影响用户采用健康建议的意愿.
- 确定医疗保健聊天机器人的最佳沟通策略.
主要方法:
- 一个2x2x2的因数实验,涉及480名大学生.
- 对聊天机器人权威的操纵 (权威与非权威).
- 操纵健康信息类型 (预防与治疗相关) 和交互风格 (正式与非正式).
- 测量在聊天机器人交互之前和之后接受建议的意愿.
主要成果:
- 一个权威的聊天机器人提供治疗建议,正式显著增加了采用意愿.
- 预防性建议通过非权威的聊天机器人使用非正式风格更有效.
- 结果与媒体唤起范式一致,突出了信任和参与.
结论:
- 聊天机器人设计必须协调权威,信息类型和交互风格,以获得最大的有效性.
- 定制沟通策略可以提高聊天机器人在健康决策中的实用性.
- 这项研究为开发更有效的医疗保健聊天机器人提供了可操作的见解.
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