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在线负面和正面评论对应用程序创新的影响
Lin Sun1, Yuting He1, Feng Fu1
1School of Business, Chengdu University of Technology, Chengdu, P.R. China.
PloS one
|May 16, 2025
概括
负面的在线评论比积极的评论大大促进了应用程序的创新. 应用程序性能,历史记录和平台所有者入口也影响了这种关系,突出了用户反对移动应用程序开发的细微影响.
科学领域:
- 商业和管理的管理.
- 信息系统信息系统信息系统
- 营销 营销 营销 营销 营销
背景情况:
- 在线评论被认为影响了应用程序创新.
- 有限的研究区分了负面和积极的在线评论对应用程序创新的影响.
- 信号理论和负偏差为理解审查影响提供了理论框架.
研究的目的:
- 实证地调查在线评价对应用程序创新的负面和积极评价的差异影响.
- 检查应用程序性能,应用程序历史记录和平台所有者进入这些关系中的调节作用.
主要方法:
- 利用了来自中国iOS应用商店的面板数据.
- 采用基于信号理论和负偏差的经验分析.
主要成果:
- 与正面评论相比,在线负面评论对应用程序创新的积极影响更大.
- 应用程序的性能减轻了负面评论的影响,削弱了它们的促销影响.
- 应用程序历史记录和平台所有者输入积极缓和负面评论对应用程序创新的影响.
结论:
- 在线负面评论是应用程序创新的更强大的驱动力,而不是积极的评论.
- 在线评论对应用程序创新的影响取决于应用程序性能和平台动态等因素.
- 调查结果扩大了对在线评论在推动应用程序创新的潜在价值的理解.
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