意识到可接受性,障碍和推动者在实施基于移动电话消息的消息框架干预措施,以改善吉马区的母亲和新生儿护理,埃塞俄比亚:一个定性研究
Gebeyehu Bulcha1,2, Hordofa Gutema3, Demisew Amenu4
1Department of Health, Behavior and Society, Faculty of Public Health, Jimma University, Jimma, Ethiopia gebeyehubulcha@yahoo.com.
BMJ open
|May 16, 2025
概括
移动电话短信干预措施是可以接受的,以改善埃塞俄比亚的孕产妇和新生儿护理. 解决技术,社会和文化障碍是最大限度地发挥其影响和影响力的关键.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 目前正在探索移动电话短信干预措施,以提高孕产妇和新生儿的护理.
- 这项研究是大型集群随机对照试验 (PACTR202201753436676) 的一部分.
研究的目的:
- 探索移动电话短信干预措施的可接受性,障碍和推动因素,以帮助在埃塞俄比亚吉马区的母亲和新生儿的护理.
- 评估参与者对移动健康信息的认识,相关性和参与度.
主要方法:
- 一项使用深度访谈 (IDIs) 和关键信息人访谈 (KIIs) 数据主题分析的定性研究.
- 开展了12个IDI和14个KII与各种利益相关者,包括孕妇,合作伙伴,医疗保健工作者和电信专家.
- 探索获利框架和损失框架的信息,以促进母亲和新生儿的健康.
主要成果:
- 参与者认识到移动通讯对母亲和新生儿健康的好处,并认为它是相关和有用的.
- 大多数参与者表示愿意参与移动健康消息,尽管之前的经验有限.
- 通过手机识别了通过移动电话实施消息框架干预措施的障碍和推动因素.
结论:
- 移动电话通讯通常被接受,用于改善研究区域的孕产妇和新生儿健康.
- 农村妇女在信息可读性方面面临挑战,但表现出强烈的参与意愿.
- 解决技术,社会,文化,行为和背景障碍对于有效实施至关重要.
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