混合动力电动汽车和可持续发展:混合方法分析
Pradeep Kautish1, Oksana Grebinevych2, David Roubaud3
1Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India.
Journal of environmental management
|May 17, 2025
概括
代Z消费者采用混合动力电动汽车 (HEV) 是由价值驱动的,诸如激励和市场影响等因素支持采用,而充电基础设施和价格敏感性带来了挑战.
科学领域:
- 消费者行为 消费者行为
- 可持续的运输可持续的运输
- 环境心理学 环境心理学
背景情况:
- "Z"一代表现出日益增长的环保意识.
- 了解消费者对混合动力电动汽车 (HEV) 的态度对于可持续的移动性至关重要.
- 行为推理理论为分析采用决策提供了一个框架.
研究的目的:
- 确定影响Z世代采用混合动力电动汽车 (HEV) 的因素.
- 探索年轻消费者采用HEV的理由和反对理由.
- 检查可持续意识和价值观在HEV采用意图中的作用.
主要方法:
- 混合方法研究设计,将定性探索和定量调查结合起来.
- 从562名受访者收集的调查数据.
- 部分最小平方结构方程建模用于假设测试.
主要成果:
- 值 (终端和仪器) 显著预测了人们对HEV采用的态度和意图.
- 支持HEV采用的原因包括市场影响,激励,财务利益和责任.
- 反对采用HEV的原因包括充电基础设施,价格,安全问题和行驶距离.
结论:
- 消费者价值观是HEV采用意图的关键驱动力在Z世代.
- 解决充电基础设施和价格等问题对于促进HEV普及至关重要.
- 该研究提供了对新兴市场可持续消费者行为的理论和管理见解.
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