:

Pradeep Kautish1, Oksana Grebinevych2, David Roubaud3

  • 1Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India.

概括

代Z消费者采用混合动力电动汽车 (HEV) 是由价值驱动的,诸如激励和市场影响等因素支持采用,而充电基础设施和价格敏感性带来了挑战.

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