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Updated: May 22, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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解开电子商务中的退货保险难题:电子商务商和电子平台之间的战略舞蹈

Chen Zhang1

  • 1International business school, Hainan University, Haikou, China.

PloS one
|May 19, 2025
PubMed
概括

退货保险策略对电子商务供应链产生重大影响. 提供退货保险可能会损害高质量的卖家和电子平台.

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相关概念视频

Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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