管理决策者在有效健康沟通中使用社交媒体的看法:定性研究
Norah Abdullah Alanazi1, Alia Mohammed Almoajel1, Shabana Tharkar1
1Department of Community Health Science, College of Applied Medical Science, King Saud University, Riyadh, Saudi Arabia.
Journal of medical Internet research
|May 21, 2025
概括
社交媒体平台 (SMP) 对促进健康至关重要,但决策者面临诸如错误信息等挑战. 需要制定战略,以有效地利用SMPs进行公共卫生沟通.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 社交媒体平台 (SMP) 在促进健康和双向沟通方面变得越来越重要.
- 决策者认为SMP对于向公众传播健康信息至关重要.
- 有关决策者对SMP在健康运动中的演变作用的看法存在担忧.
研究的目的:
- 探索决策者对社交媒体在健康促进和教育中的作用的看法.
- 分析使用SMP用于健康传播的战略有效性,挑战和前景.
主要方法:
- 采用深入,半结构化,面对面的采访进行的定性研究.
- 来自沙特阿拉伯卫生部门的13位主要决策者参加了会议.
- 用专题分析来确定采访数据中的关键主题和模式.
主要成果:
- 出现了五个主题:社交媒体的使用,决策者的看法,好处,挑战和未来的影响.
- 参与者认识到SMP在健康促进和宣传活动中的积极作用.
- 内容不准确,错误信息和社会不平等被认为是主要的挑战.
结论:
- 对健康信息传播而言,SMP至关重要,但错误信息和隐私等挑战需要战略解决方案.
- 有效的指导方针和协议需要卫生专家,政府,社交媒体公司和公众之间的合作.
- 解决伦理和法律标准对于成功的社交媒体驱动的健康促进至关重要.
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