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通过社交媒体有效在线招募患有抑郁症状的患者:跨部门观察性研究
Carolin Haas1,2, Lisa Klein3, Marlene Heckl4
1Institute of General Practice and Family Medicine, University Hospital, LMU Munich, Munich, Germany.
JMIR mental health
|June 3, 2025
概括
在线招聘有效地招募了各种各样的参与者参加心理健康研究,比传统方法更快,更具成本效益,特别是视频广告和有针对性的跟踪.
科学领域:
- 临床心理学 临床心理学
- 数字健康数字健康
- 研究方法研究方法研究方法学
背景情况:
- 在临床试验中,患者招募的延迟是常见的,超过80%的患者没有遵守时间表.
- 社交媒体越来越多地用于招聘,但Instagram和TikTok等新平台的研究不足.
- 在理解心理健康患者招募的平台特定有效性和成本效益方面存在差距.
研究的目的:
- 为了评估在线招聘策略进行自杀倾向评估问卷验证研究.
- 在速度,多样性和成本效益方面比较在线和传统的招聘方法.
主要方法:
- 在线招聘被用于招募500多名患有抑郁症状的参与者.
- 分析了在线和传统招募参与者之间的人口差异.
- 进行了广告指标,转化率和成本效益分析,包括对广告创意和网站副本的A / B测试.
主要成果:
- 在线招聘成功地快速高效地招募了多样化的患者群体.
- 视频广告的成本效益比图像广告高50-70%,更长的网站副本表现更好.
- 像素跟踪将每位参与者的广告成本降低了83.3%,使广告成本效益提高了6倍.
结论:
- 社交媒体的招聘增强了患者的多样性,特别是在难以接触的人群中.
- 在线招聘在成本上与离线方法相美,但速度明显更快.
- 视频广告和像素跟踪在临床试验招聘中可以大幅节省成本.
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