调解对科学内容的信任:评估数字媒体环境中的信任线索
Justin T Schröder1, Lars Guenther2
1Ludwig-Maximilians-Universität Munich, Germany; Universität Hamburg, Germany.
Public understanding of science (Bristol, England)
|June 5, 2025
概括
数字媒体使用信任线索来建立公众对科学的信心. 记者是关键来源,但女性科学家的代表性不足,可能会影响信任.
科学领域:
- 科学传播是科学传播.
- 媒体研究 媒体研究
- 科学的社会学科学社会学.
背景情况:
- 数字媒体等中介机构使用信任线索向公众发出信誉信号.
- 信任线索包括专业知识,诚信,仁慈,透明度和对话等维度.
- 数字媒体环境的异质性可能会影响信任线索的来源和影响.
研究的目的:
- 在各种来源中识别科学信息中的信任线索.
- 检查数字媒体环境中信任线索的异质性.
- 了解不同媒体平台和信任暗示特征如何影响公众对科学的信任.
主要方法:
- 906个科学信息来源的定量内容分析.
- 在内容中识别和分类信任线索.
- 检查不同数字媒体的信任暗示存在和特征的变化.
主要成果:
- 新闻界成为信任线索最重要的来源.
- 科学家是最常见的信任对象.
- 发现女性科学家在可信的科学人物中代表性不足.
- 在各种 (数字) 媒体平台上观察到信任提示策略的显著差异.
结论:
- 记者在通过数字媒体传达对科学的信任方面发挥着至关重要的作用.
- 女性科学家的代表性不足可能会在公众的看法和信任中造成不平衡.
- 媒体策略的变化需要进一步研究它们对公众对科学信任的影响.
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