遗产旅游部门的体验经济和真实性:一个多维的方法
Peng Zhu1, Xiaoting Chi2, Hyungseo Bobby Ryu3
1College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143-747, Republic of Korea.
Acta psychologica
|June 5, 2025
概括
感知到的真实性通过创造情感共,显著提高了遗产旅游体验和满意度. 经验经济调解了这种关系,为遗产管理提供了实际见解.
科学领域:
- 旅游学研究 旅游学研究
- 文化遗产管理 文化遗产管理
- 消费者心理学 消费者心理学
背景情况:
- 有限的研究存在于感知真实性,体验经济和旅游满意度之间的相互作用.
- 需要一个全面的理论框架来理解遗产旅游中的这些关系.
研究的目的:
- 建立一个理论框架,研究感知真实性,体验经济和旅游满意度之间的机制关系.
- 调查认知的真实性对体验经济 (娱乐,美学,教育,逃避) 和满意度的直接和间接影响.
- 探索体验经济在感知真实性和满意度之间的关系中扮演的调解角色.
主要方法:
- 使用结构方程建模 (SEM) 来分析问卷调查数据.
- 收集了360名中国遗产游客的数据.
- 研究了认知的真实性对体验经济和整体满意度的各种维度的影响.
主要成果:
- 感知到的真实性显著提高了遗产旅游的娱乐 (R2 = 0.141),美学 (R2 = 0.349),教育 (R2 = 0.283) 和逃避 (R2 = 0.230).
- 感知到的真实性是旅游满意度的强有力的预测指标 (R2 = 0.650).
- 经验经济层面调解了感知到的真实性和满意度之间的关系.
结论:
- 感知到的真实性是积极的遗产旅游体验和满意度的关键先例.
- 真实性通过反映文化,历史或环境来促进情感共,认同和满意度.
- 经验经济,包括娱乐,美学,教育和逃避,对于创造沉浸式和令人满意的遗产旅游至关重要.
- 发现为遗产旅游发展和竞争性管理策略提供了理论和实际意义.
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