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当知识不够时:了解意大利可持续食品选择的障碍
Vittoria Aureli1, Alessandra Nardi2, Nadia Palmieri3
1University Campus Bio-Medico of Rome and CREA - Council for Agricultural Research and Economics-Research Centre for Food and Nutrition, Rome, Italy.
International journal of food sciences and nutrition
|June 9, 2025
概括
消费者对可持续食品的看法是积极的,但高价格和不明确的标签造成了重大障碍. 即使是有意识的消费者也面临着挑战,强调需要有针对性的战略来促进可持续的食物选择.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 环境研究 环境研究
背景情况:
- 目前的食品系统对人类健康和环境构成风险.
- 可持续的食物消费对于减轻这些负面影响至关重要.
- 了解消费者观点是促进可持续食品选择的关键.
研究的目的:
- 探索意大利成年消费者对可持续食品的看法.
- 确定阻碍可持续食品采购决策的关键障碍.
- 根据消费者对可持续发展的态度和行为对消费者进行细分.
主要方法:
- 对815名意大利成年人的横截面调查,代表人口统计学.
- 统计分析,包括通信和集群分析.
- 探索影响消费者选择的社会人口因素.
主要成果:
- 大多数人认为可持续食品是健康的 (81.3%),对环境的影响很小 (88.6%),并且在当地采购 (81.2%).
- 发现的主要障碍:高价格和不清楚的产品标签.
- 出现了四个不同的消费者群体,包括"有障碍的知情消费者"和不感兴趣的"被弃的消费者".
结论:
- 可持续食品消费的障碍是多方面的,并受到社会人口统计学因素的影响.
- 仅仅是意识并不能保证可持续的购买行为.
- 需要量身定制的干预措施来克服已识别的障碍,并促进可持续的食品消费模式.
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